Enjoy your building

At just over thirty years old, Vincenzo Coniglio envisioned improving the quality of life of Sicilians by innovating the regional construction sector. His vision was clear: to spread best practices and high-quality products to make homes more comfortable and safer, while also helping to qualify and support professionals in the field. Since then, this project has been built on solid values: commitment, loyalty, continuous improvement, authenticity, and innovation. In a word, positivity. Just as our pay-off states: Enjoy your building.

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Milestones

1999

Establishment

The day it all began: partners, a notary, and a great deal of faith, gathered to set the company in motion. No one could have imagined, back then, what the years ahead would bring.

2002

Rapid

Tradimalt makes its market debut, with an innovative render that immediately redefines the very concept of construction’s most underrated material.

2004

Adhesives

One small step for R&D, one giant leap for Tradimalt. The tile adhesive range quietly grows into the company’s best-selling product category of all time.

2005

Tradielastic

Tradielastic arrives, today a specialist line of innovative waterproofing products, instantly shifting the perception, and the average value, of Tradimalt-branded products.

2009

Magistra

A new premium brand built entirely on natural hydraulic lime, designed for historic restoration, sustainable construction, and living comfort. Magistra is born.

2011

Tradimalt s.p.a.

From “Fratelli Coniglio srl” to “Tradimalt SpA”: the brand takes on a new legal form, a new registered name and, increasingly, a whole new sense of purpose.

2012

Tradimalt Colore

To truly “finish” a job, the right final coat makes all the difference. Enter the acrylic, siloxane and acrylic-siloxane range, complete with a dedicated accessories line.

2016

Tradimalt Premium

Marketing and technical know-how come together in a groundbreaking training programme for dealers and contractors, raising competency standards across the southern Italy construction supply chain.

2021

Nibali testimonial

The image of a resilient, determined Sicily, capable of reaching great heights through hard work and passion. One of cycling’s all-time greats becomes a Tradimalt brand ambassador.

2023

Acquisition and expansion

Vincenzo Coniglio takes over the entire share capital and relaunches the company with an industrial plan built on ambition and long-term vision.

2025

The new phase

Plant expansion doubles daily production capacity, a new building opens for offices and technical meetings, and “Il Sole 24 Ore” ranks Tradimalt among Italy’s fastest-growing companies.

We help build important things, not just important houses

Values

Mission, vision, value. A thousand other similar words, all "trendy" sounding, are not enough to headline the core of our commitment, the comet that guides our path. And that is the passion we put into providing solutions—even more than products—to customers, intermediaries and the community around us.

Responsibility

Mission, vision, value. A thousand other similar words, all "trendy" sounding, are not enough to headline the core of our commitment, the comet that guides our path. And that is the passion we put into providing solutions—even more than products—to customers, intermediaries and the community around us.

Innovation

The ability to innovate (and to renew oneself) is perhaps the element that best qualifies our company's propensity, demonstrated over the years, to change and progress through the expansion and improvement of its services, products and policies. Proof of this is the growth of the product range, the ability to propose relationships and commercial solutions that are different from the usual practices and the "language" adopted by the company in the market, which also includes the tone of modern communication and the adoption of innovative technologies and means to convey marketing messages and actions.

Quality

The culture of quality is a guiding element of the group's activity, as evidenced by the (non-existent) complaints statistics and the unparalleled performance parameters. Quality is not just a product-related value: it is the efficiency and effectiveness of marketing or sell-out initiatives to support the sales network or even the approach of our agents to their territory. Quality is what allows a watch to be on time; a condition only possible when all the gears work together.

Commitment

Tradimalt carries out its activities in compliance with the law, internal regulations and professional ethics, which commit both employees and agents throughout the territory. Tradimalt Spa wants to make a concrete contribution to economic and social development based on respect for fundamental human and labour rights and environmental protection, promoting a culture of development and sustainability within some of its spheres of influence.

Social

The group takes a public stance, with special communication campaigns and by paying attention in its dealings and relations with all stakeholders, in the fight against organised crime, avoiding any behaviour that could be interpreted as support, even indirect, for these criminal phenomena.

Environmental

We are committed to directing our choices in such a way as to ensure compatibility between economic initiative and environmental needs. Aware that our business consists of a range that is not very compatible with sincere sustainability criteria—in this sense we do not intend to mystify by "greening" our communication—the decision was made to invest in the formulation of a line based on natural binders, promoting their use throughout the industry.

Research

An integral and characteristic part of Tradimalt's quality policy are its Research and Development laboratories, staffed by a young and highly qualified team of technicians. It is in these laboratories that tests applied by the company to its entire production are carried out, and it is here that the new mortar of tomorrow is born, at the end of a real research process. That is why our products are so sought after.