Enjoy your building

In his early thirties, Vincenzo Coniglio imagined being able to improve the quality of life of Sicilians by innovating regional construction, aiming to spread good practices and excellent products for more comfortable and safe homes and to facilitate and qualify the work of operators in the sector. . Since then the project has breathed commitment, loyalty, constant improvement, innovation and positivity. In other words: enjoy your building.

Milestones

1999

Establishment

A memorable day for an incredible adventure. Just the founders, a notary, some sparkling wine and a lot of intent and desire to do well. And yet, even in the most optimistic of our expectations, no one could’ve expected what was coming.

2002

Rapid

An innovative plaster, right from the start, turning the idea of the humblest material on itself. This is Tradimalt’s debut in society.

2004

Adhesives

One small step for our R&D dept., one giant leap for Tradimalt. Today it’s our bestselling product series.

2005

Tradielastic

Tradielastic arrives – nowadays a specific line of innovative waterproofing products – and it immediately switches the perception (and the income) of Tradimalt branded products.

2009

Magistra

Here is the new brand of high-end products based on natural hydraulic lime, designed for restoration, green building and living comfort.

2011

Tradimalt s.p.a.

From Fratelli Coniglio srl to Tradimalt SpA. The commercial brand becomes a joint-stock company, company name and, increasingly, reason for living…

2012

Tradimalt Colore

To end on a high note, here’s the last step. Here comes the line of acrylics, siloxanes, acrylsiloxanes and accessories.

2016

Tradimalt Premium

Marketing merges with tech. A revolutionary training course for retailers and companies is born, which raises the standards of competence of the entire construction chain in southern Italy.

2021

Nibali testimonial

The picture of a tenacious and winning Sicily, which thanks to commitment and passion manages to achieve great results. That’s why one of the greatest cyclists ever becomes a brand ambassador for Tradimalt.

2023

Acquisition and expansion

Vincenzo Coniglio takes over the entire company share package and relaunches the company with a highly ambitious business plan. Among the first steps is the expansion of the plant, which allows to triple the daily production capacity.

We help build important things, not just important houses

Values

Mission, vision, value. A thousand other similar words, all "trendy" sounding, are not enough to headline the core of our commitment, the comet that guides our path. And that is the passion we put into providing solutions—even more than products—to customers, intermediaries and the community around us.

Responsibility

Mission, vision, value. A thousand other similar words, all "trendy" sounding, are not enough to headline the core of our commitment, the comet that guides our path. And that is the passion we put into providing solutions—even more than products—to customers, intermediaries and the community around us.

Innovation

The ability to innovate (and to renew oneself) is perhaps the element that best qualifies our company's propensity, demonstrated over the years, to change and progress through the expansion and improvement of its services, products and policies. Proof of this is the growth of the product range, the ability to propose relationships and commercial solutions that are different from the usual practices and the "language" adopted by the company in the market, which also includes the tone of modern communication and the adoption of innovative technologies and means to convey marketing messages and actions.

Quality

The culture of quality is a guiding element of the group's activity, as evidenced by the (non-existent) complaints statistics and the unparalleled performance parameters. Quality is not just a product-related value: it is the efficiency and effectiveness of marketing or sell-out initiatives to support the sales network or even the approach of our agents to their territory. Quality is what allows a watch to be on time; a condition only possible when all the gears work together.

Commitment

Tradimalt carries out its activities in compliance with the law, internal regulations and professional ethics, which commit both employees and agents throughout the territory. Tradimalt Spa wants to make a concrete contribution to economic and social development based on respect for fundamental human and labour rights and environmental protection, promoting a culture of development and sustainability within some of its spheres of influence.

Social

The group takes a public stance, with special communication campaigns and by paying attention in its dealings and relations with all stakeholders, in the fight against organised crime, avoiding any behaviour that could be interpreted as support, even indirect, for these criminal phenomena.

Environmental

We are committed to directing our choices in such a way as to ensure compatibility between economic initiative and environmental needs. Aware that our business consists of a range that is not very compatible with sincere sustainability criteria—in this sense we do not intend to mystify by "greening" our communication—the decision was made to invest in the formulation of a line based on natural binders, promoting their use throughout the industry.

Research

An integral and characteristic part of Tradimalt's quality policy are its Research and Development laboratories, staffed by a young and highly qualified team of technicians. It is in these laboratories that tests applied by the company to its entire production are carried out, and it is here that the new mortar of tomorrow is born, at the end of a real research process. That is why our products are so sought after.